At AURIL2016 we will have 12 different breakout sessions in total, split into 4 main themes:
- How can your University help the local economy?
- Organising your University
- Arts, Humanities and Social Sciences
- Selling your University
How can your University help the local economy?
This conference theme will explore the different ways UK Universities are embedded within, and are contributing to, their local economies. The breakout sessions for this theme are:
- Devolution and Regeneration Funds
This session will present case studies from the regions and nations of the UK on how Universities can align to different policy contexts and governmental structures to leverage benefit from non-traditional HE funding.
- Research Impact in local economies
This session will highlight examples of how the research specialism of Universities can align with and compliment the needs of local economies, as well as the challenges involved when this is not the case.
- Degree Apprenticeships: A new way for Universities to engage with Industry
This session will explore what opportunities there are to work with business to create long term partnerships with Universities through the delivery of Degree Apprenticeships. Choice of pedagogy and curriculum content will influence the nature of such partnerships and KE practitioners should consider what value they can bring to their institutions engagement with this agenda.
Organising your University
This conference theme will explore different methods for coordinating and maximising the knowledge exchange activity undertaken within your University. The breakout sessions for this theme are:
- Careers and Student Enterprise: Where do they fit in?
New opportunities for KE Professionals? The line between central Knowledge Exchange Offices and the wider organisational focus on student enterprise is blurring. This session will look at the University of East Anglia model exploring how developing links with the Careers Service and Student Enterprise will help you develop business relationships. Also hear from Julie Schofield, an experienced Business Development Manager who used her KE skills to become Head of a Careers Service and lead for Business Engagement.
- Working together: How can you maximise corporate engagement?
The Traditional Knowledge Exchange Office is changing. Increasingly the line between central Knowledge Exchange Offices and the wider organisational focus on generating business engagement is blurring. This session will explore models that maximise opportunities from research collaborations/partnerships, sharing business knowledge, Alumni and broader business intelligence.
Carole Barron (AURIL Chair), Director of Innovation & Enterprise, University of Kent. Following a Poll of AURIL Directors, Carole will outline different models for supporting corporate engagement in an ever changing KT landscape. In addition Carole will outline the University of Kent model for bringing together three key Professional Service Departments.
Mark Bacon, Director of Engagement & Partnerships, Keele University. Mark will outline the structure and approach at Keele University. Keele have the traditional support for research, academic legal services, science park, partnership development, local growth and development and campaigns in one directorate.
- ‘Organising your University’ – a view from both sides
Dr Michele Lawty-Jones, Director of the Lancashire Skills & Employment Hub. Michele was previously Head of Skills and Education at the Northwest Development Agency, Head of Enterprise and Innovation at the University of Cumbria and is now Director of Skills and Employment at the Lancashire LEP, leading the executive arm of the Lancashire Skills and Employment Board. Michele has had the insight of working in roles outside and inside the university sector and aims to share her thoughts about her experiences and what has worked well, from an internal and external perspective, and lessons learnt.
Arts, Humanities and Social Sciences
This conference theme will build on work AURIL has been undertaking with ESRC and AHRC to better understand the role and value of knowledge exchange within the Arts, Humanities and Social Sciences. The breakout sessions for this theme are:
- Commercialising Research in the Arts, Humanities and Social Sciences
The four AHRC KE Hubs for the Creative Economy have adopted different approaches to IP and contracting. The aim of this workshop will be to share the challenges and best practice from their experiences of supporting collaborations between HEIs and creative and cultural businesses, in particularly engaging with micro businesses.
- Creative ways to engage with business in the arts, humanities and the social sciences: What methods are being used to engage with business?
This session will draw upon examples from the ESRC funded Impact Acceleration Accounts and AHRC funded grants engaging with business and open up discussion on what barriers might be encountered and how they could be overcome, at both national and local level.
- Measuring KE in the Arts and Humanities
Do we really know the full story of going on and the value being created? Do the current metrics accurately reflect the diversity of activity? This session will explore what business engagement means and whether there might be different ways to quantify it for the Arts, Humanities and Social Sciences.
Selling your University
This conference theme will look at the different ways Universities have marketed themselves in order to undertake more knowledge exchange activities with business. The breakout sessions for this theme are:
- Upping our external profile
How do we get our academics in the media? This session will explore what the media is looking for from Universities and have examples of how universities have successfully engaged with the media to promote their expertise.
- Developing a Smart marketing campaign
How do you create a joined up marketing plan to push your university expertise into the market? This interactive training session will be focused on practical tips to create a marketing action plan.
- How do we create the right sort of demand of our academic expertise?
Account management, little black books, networks and on-line platforms – What really has worked in creating demand for your academic expertise? This session will explore how universities have created new demand through a variety of mechanisms.